Dave Portnoy, founder of Barstool Sports, is once again in the spotlight for his approach to Bitcoin, but this time, it’s not about winning trades. On FOX Business, Portnoy said he bought Bitcoin near $100,000 and is now sitting on millions in paper losses. Instead of looking for an exit, he’s telling followers he’ll hold his coins “down to zero,” framing the position less as a tactical move and more as a badge of endurance.
What stands out isn’t just the size of Portnoy’s loss, but how candidly he’s owning a history of bad timing. His own words: “Every time I sell it, it goes nuclear. Every time I buy it, it tanks.” He’s turning that trading frustration into a more familiar retail-investor story, the regret of selling at the wrong moment and the choice to sit through volatility instead.
Portnoy’s message now is less about forecasting Bitcoin’s next move and more about sticking with a position after a painful drawdown. For him, the story is no longer about timing the market, but about refusing to sell after getting the timing wrong.
Ethereum’s next move hinges on whether Vitalik Buterin’s Lean Ethereum roadmap can turn into real upgrade momentum.