Strategy’s latest filing marks a real shift in the playbook for how corporate treasuries treat Bitcoin. For years, Strategy stood for single-minded accumulation, almost never selling its Bitcoin. That image broke in late May, when the company sold 32 Bitcoin for about $2.5 million, the first publicized sale in years.
Now, that exception has become a framework. In a new filing, Strategy said it sold 3,588 Bitcoin in the week through July 5, raising roughly $216 million at an average price of about $60,213 per coin. The sales came under a formal Bitcoin Monetization Program announced on June 29.
That program allows the company to sell Bitcoin from time to time to raise cash for its US dollar reserve and other balance-sheet needs, with up to $1.25 billion in total proceeds. It’s not an abandonment of Bitcoin, but it does mark a clear pivot: treasury management now means buying and selling can both be part of the plan, not just holding through every cycle. Symbolically, it’s a line in the sand for the corporate-Bitcoin story, what was once absolute accumulation is now active balance-sheet management.